The willful refusal of corporate leadership to acknowledge or adopt emerging technology, trends, or innovations. This often leads to catastrophic business
failure. Most commonly found in legacy companies where senior execs are allergic to change and cling to outdated models like it’s still 1995.
Symptoms include:
- Laughing off disruptive startups
- Refusing to invest in digital transformation (including AI)
- Saying things like “This is how we’ve
always done it”
- Holding 3-hour meetings to ignore 3-minute solutions
- Exaggerated paranoia about worst
case outcomes trying new things.
- Refusal to invest extra money just because it might lower short term profitability and might temporarily upset investors.
- Pathetically trying to look “new and hip” by wasting money on asinine expenditures DEI and wokeness thinking customers
will overlook outdated products and services. This was especially problematic
2021-
2024 but still unfortunately prevalent in many corporations. This is the “Bud
Light” effect.
Blockbuster had a chance to buy
Netflix for pocket change, but their execs unfortunately had Dinosaur
Ignorance. They thought they were too big to fail and they couldn’t see the asteroid of new technology about to obliterate their entire business model. Now there is just a sad empty
dusty store in Oregon full of regrets.
