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Rowling Effect 

When a famous person has an awful take, gets cancelled, but has whatever product they're promoting make more money than they would have if the outrage did not happen.
JK Rowling's new book had major backlash due to its transphobic undertones. The book went onto be the number 1 on the UK bookcharts upon release. This is the Rowling effect in action.
Rowling Effect by SilphCoLapras September 25, 2020

rowling over 

acting consciously biased toward people who have never harmed you in your whole life or even paid much attention to you before you started picking unnecessary fights with them
"winter did mould your
aspect, a hateful old witch
you are rowling over, then"

pulled a jk rowling 

1. An feeble attempt made by story or character writers to renew interest in a dying media franchise by giving a character an uninteresting or useless trait which adds little no depth to their character, and usually used as a measure to conceal their impending failure or as an effort to bring diversity to a whitewash cast of characters.

Ironically, even though sales were peak for the series during this time, in 2007, Harry Potter writer J.K. Rowling revealed the sexuality of book character Dumbledore as being gay with an ass-pull wizard, receiving some backlash readers and fans alike arguing that she gave no real depth to his character up until the storyboarding of "Fantastic Beasts: The Crimes of Grindlewalde"

2. Taking definition 1 and following through with it because you managed to gain or already had enough traction to actually continue your franchise and write a full filling and deep story for such a character.
Example 1.
Guy 1: Bro, did you hear that news about Soldier from Overwatch being gay?
Guy 2: Yeah man, they pulled a fucking JK Rowling because they couldn't save their toxic community and gaming league, or nerf their fucking characters.
Guy 1: I stopped playing after they added that retarded hamster anyway.

Example 2.
Guy 1: Did you watch the last episode of Adventure Time?
Guy 2: Nah, I heard they pulled a JK Rowling by making Princess Bubblegum and Marceline lesbians.
Guy 1: They actually made a decent storyboard with their romance and the aftermath overall in the New seasons.
Guy 2: Alright, might give it a watch.

J.K Rowling 

Telling a story around one group of people and then much later telling the same story to the same group of people but changing major details and treating it like they were always there.
Harry: “The last time you told this story you said you took her home but now you’re saying you ate her ass? Bruh stop J.K Rowling.”
J.K Rowling by BiggePigge69 March 18, 2019

J. K. Rowling 

verb, When your 'cool mom friend' inserts details into her stories of the past to make her appear more woke than she is.
Example: "I told you about the time I walked with MLK, haven't I?"

"No, because you weren't alive yet, did you really just J. K. Rowling?"
J. K. Rowling by foundinthedark March 28, 2019

Oh my Rowling

Another way of saying Oh my Gosh or Oh my God. Mostly said by Potter nerds

Rowling standing for J.K Rowling
"I cant believe she just hit her!"
" Oh my Rowling, I KNOW!"
Oh my Rowling by agatha June 21, 2012