Definitions by SilphCoLapras

Rowling Effect 

When a famous person has an awful take, gets cancelled, but has whatever product they're promoting make more money than they would have if the outrage did not happen.

JK Rowling's new book had major backlash due to its transphobic undertones. The book went onto be the number 1 on the UK bookcharts upon release. This is the Rowling effect in action.

Rowling Effect by SilphCoLapras September 25, 2020