A tongue-in-cheek term used to describe an inanimate object that humorously appears to cause a socially awkward or prejudiced incident upon contact or arrival. Often used in a satirical context to highlight the absurdity of attributing human characteristics or social issues to non-sentient objects.
Example: "When the billboard fell and only damaged the restaurant with the minority owner's name, it was jokingly described as an ROI event – Racist on Impact."
The definition of a Rói is that he has a massive schlong between his legs. Common features of a Rói is that their brother is much better than them at the same sport.