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The Mnemonic Effect in Advertising

This effect results in the way the brain works, when viewing any advertisement.

The less relevant the message is to the viewer, the more likely it is for him to start thinking of the products or services he is already using.

This might create a buying decision, but not the one the advertiser is expecting.

Advertising incorrectly can actually stimulates the sales of the advertisers competition.
E.g. Your driving your car and hear a pizza commercial on the radio.

You might think of the advertiser, but if you know this commercial your more likely to ask yourself if your hungry, then if you feel like pizza, and if so, then you'll probably order pizza from your favorite pizza place, which might not be the one that is advertised.

In the end you might even end up buying a burger instead. In this case the commercial just reminded you that you were hungary.

And this is how the mnemonic effect in advertising works
by hqq August 5, 2012
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'Highest in the room' effect

When a guy from a group of friends who are still virgins has sex for the first time, and feels superior because of it.
"Travis finally got some action last weekend"
"Yeah he'll brag, because of the 'Highest in the room' effect"
by xXAssMuncherXx February 25, 2025
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an event, idea, or procedure that effects a significant shift in the current way of doing or thinking about something.
an event, idea, or procedure that effects a significant shift in the current way of doing or thinking about something.
by anonymous January 27, 2022
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ineffectual

not producing any or the desired effect.
an ineffectual campaign
by JLcorp December 18, 2013
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ineffectual property

A worthless idea, invention, or piece of writing over which someone claims ownership.
He won't show us the grant proposal. He's worried someone will steal his ineffectual property.
by T Davies October 17, 2008
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Combat Ineffective

Unable to perform or Hungover or shot to pieces on the battlefieled
Hard Tackle in football, you alright... no I'm combat inefective... i.e. unable to perform to the required standard

After a heavy nights drinking at work the next morning, are you feeling alright/can you do this for me... im combat ineffective i.e. in here in body but not mind
by diggybave March 16, 2009
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some ineffectual, privileged, effete, soft-penised debutante

a cuckold who got cheated on by a woman who had a baby with a gay senator and who cheated on the aforementioned cuckold with a beet farm owner
"i will not be blackmailed by some ineffectual, privileged, effete, soft-penised debutante"
by crovelium January 1, 2022
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