the first line of the milk fic.
if you mention it, there's two kinds of people;
the person who says "huh?" and the person who goes "NOpENOpenopenope SO SH OOK"
In the act of Keeping it Real, the outcome is unexpected and usually has a negative affect on the individual who decided to keep it real. (See Keeping it Real)
After losing his Job, Frank wrote a paper on, "When keeping it real goes wrong."