a choch is
synonymous to a
douche bag and is defined as a male with spiked hair (usually blonde or bleached blonde), a
fake tan and fake jewelry. In other words, a choch is totally fake.
A: That choch told me his name was Antonio
Giovanni.
B: No man, that's not his real name! He just made that up that choch bag name to impress the ladies!
C: With a name like Antonio
Giovanni you know he's a choch and full of $h*t!