ap-ple-ause, (apəlˈlôz)
Variation of "applause".
The rabid excitement following an
Apple product launch, and/or praise of a new
Apple product as the grand solution to the
collective issues of the previous iterations.
This usually leads to an impulse purchase resulting in either:
1) vehement denial of any and all flaws regarding said product
2) bemoaning any and all flaws regarding said product and its rushed or illogical release
There was so much appleause surrounding the release of
the white iPhone that no one paid
attention to the fact that it was an
identical device with no new features.
Best example: watch any Apple keynote or product launch.