campaignable 

Making a piece original being able to become a campaign.
Being able to make something a part of a set.

The creative director asked her workers to create a campaignable print examples.

campaignable by Aeromeaning December 11, 2017

campaignability

When something is deemed to have advertising value by marketing 'big wigs'.

Often used by people who don't have access to a dictionary - or PR types who like to make up their own words, usually by adding 'ability' to the end of a word. Or 'sexual'. See also: Gastrosexual

This viral is really real, but still adheres to all the brand messages that we're trying to convey this year. It has great campaignability.

campaignability by claire_j_b October 26, 2010