whalewail's definitions

findability

Findability is simply the ability to be found or discovered among other similar things. The ability for a person or a thing to found depends on several variables such as level of exposure, physical location in relation to other similar things, the amount of times something has been discovered before and most importantly the attributes belonging to such a thing which enable it to be recognized as belonging with or representing other 'things' which are socially agreed upon as 'being' such a thing.

Despite all of the tryvertising and optitryzation efforts of their marketing team, that company never started to show up in local search engines due to its lack of findability.

by whalewail July 15, 2011

Home-Free

Home-Free is the condition and social category of people who lack housing, because they cannot afford, or are otherwise unable to maintain, regular, safe, and adequate shelter.
The term "home-free" includes the people whose primary daytime residence is in an institution that provides a residence for individuals intended to be institutionalized, or in a public or private place not designed for use as a regular sleeping conditions for human beings.

Its considered rude to call someone a homeless person, when all they really are is home-free.

by whalewail March 25, 2009

home-o-phobic

Home-o-phobia is the condition and social category of home-free people who not only lack housing, they refuse to get a home and refuse to maintain, regular, safe, and adequate shelter.
The term "home-o-phobic" applies to a person who chooses to be home-free because they see no reason to get a job, and thus choose to sleep in the street.

Byron is a home-o-phobic and its gotten so bad that he won't even sleep at other people's houses.

by whalewail April 13, 2009

Street ARTcheaology

Street ARTcheaology is the study of urban graffiti, street art and murals which exist only in the past and can only be studied through the recovery and analysis of the photographic evidence, salvaged material culture and artistic data which have been left behind. Only through these rare photographic artifacts, visual representations of past architecture (and dated art), imagery depicting detailed glimpses into dated cultural landscapes which have changed ,can we ever preserve the art history and visual integrity of street art. Because Street ARTchaeology employs a wide range of different documentary procedures, artistic analysis and is rooted in applied anthropology, it can be considered to be both a science and a humanity.

For as long as there have been streets and artists, there has been street art. Street artcheaologists photograph and document the art left on the streets, beautifying an otherwise boring city, temporarily. When it goes away, the only thing we have as proof is evidence. As it turns out, the building that once stood here had a badass Banksy wheatpasted mural on the street side, but once the building was torn down, it came down too...I'd bet with a little street artcheaology, we could see what it looked like, using Flickr.

by whalewail March 30, 2011

tryvertising

Tryvertising is a marketing parlance for a growing trend of experience-based consumption, or a kind of "test-driving" that can be applied to place as well as product.

When a certain area of Brooklyn was renamed "Greenwick," people began to consider moving there due to the clever tryvertising and artvertising by real estate agents.

by whalewail October 4, 2009

UNreal Estate

UNreal estate is a social term which describes the process through which a shady broker,landlord or property manager uses fictional or false information when listing anything permanently affixed to the land, such as buildings, specifically property that is fixed in location, for sale or rent on classified ads placed within the public realm. Said process could involve the offering of property which is not available (otherwise known as bait and switch), listing false characteristics of a property or just completely fabricating an entire listing.

Craigslist is so packed with UNreal estate garbage ads these day that I might have never found an apartment if it weren't for the Loftninja!

by whalewail August 17, 2009

optitryzation

Optitryzation is the process of trying to improve the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. the difference between optitryzation and optimization is the latter misses the mark entirely by virtue of doing it the wrong way.

The owner of that website has obviously had a fun filled weekend of search engine optitryzation, because there are keywords stuffed everywhere.

by whalewail June 8, 2010