The one airline in America with the best record for being on time and not losing luggage. The airline that delays and cancels flight less often than any other. Also the airline with the most friendly, helpful and pleasant customer service. And it is also the most profitable airline and one of the few that didn't milk bankruptcy protection, sticking it to people after bilking all of its creditors.
I had to fly to Phoenix. I took Southwest Airlines because I knew that they would be on time, unlike the others.