wimmickry

A portmanteau of "woke" and "gimmickry"--woke gimmickry. Trying to sell or enhance the value of something by adding an element of wokeness.

A production of the venerable musical 1776 with a cast composed entirely of female and sundry gender nonconforming actors is a perfect example of wimmickry in the arts.

by Travelingmankc July 22, 2023

gimmickry

A pattern of tricks designed to confuse.

"I'm not going to take part in your gimmickry!"

by The Grammar Nazi November 5, 2001