A portmanteau of "woke" and "gimmickry"--woke gimmickry. Trying to sell or enhance the value of something by adding an element of wokeness.
A production of the venerable musical 1776 with a cast composed entirely of female and sundry gender nonconforming actors is a perfect example of wimmickry in the arts.
by Travelingmankc July 22, 2023