Term coined by Gavin Mcinnes (founder of Vice Media and Proud Boys) to refer to commercials that make men look like cucks. These commercials are specifically targeted towards liberal middle-aged women with well paid jobs. They try to appeal to the contempt these women have towards their husbands. The husband is shown to be a loser of sorts, and the product is marketed at the expense of the husband. These commercials sometimes include kids (DINKs are not the norm yet) who have a laugh again at the expense of their father, further justifying the worth of the product.
Dana : What's Gavin Mcinnes ranting about ?
Daniel : IKEA came up with a cuckmercial which shows a husband to be clumsy with furniture. But that's not a problem thanks to how inexpensive IKEA is. The wife says 'she can't change her husband, but she sure can buy a new IKEA'.
Fogey/fogy /fougi/ sl. (early 18C+, orig. Scot) old-fashioned, stuck-in-the mud.
Person with old fashioned ideas which he is unwilling to change: Come to the disco and stop being such an old fogey!
You think me an old fogeyand an old tory, his thoughtful voice said. I saw three generations since O’Connel’s time. I remember the famine. Do you know that the orange lodges agitated for repeal of the union twenty years before O’Connel did or before the prelates of your communion denounced him as a demagogue? You fenians forget some things. (James Joyce, Ulysses. Penguin Books,1992. p. 38)