Term coined by Gavin Mcinnes (founder of Vice Media and Proud Boys) to refer to commercials that make men look like cucks. These commercials are specifically targeted towards liberal middle-aged women with well paid jobs. They try to appeal to the contempt these women have towards their husbands. The husband is shown to be a loser of sorts, and the product is marketed at the expense of the husband. These commercials sometimes include kids (DINKs are not the norm yet) who have a laugh again at the expense of their father, further justifying the worth of the product.
Dana : What's Gavin Mcinnes ranting about ?
Daniel : IKEA came up with a cuckmercial which shows a husband to be clumsy with furniture. But that's not a problem thanks to how inexpensive IKEA is. The wife says 'she can't change her husband, but she sure can buy a new IKEA'.
Dana : That's true
Daniel : IKEA came up with a cuckmercial which shows a husband to be clumsy with furniture. But that's not a problem thanks to how inexpensive IKEA is. The wife says 'she can't change her husband, but she sure can buy a new IKEA'.
Dana : That's true
by AmericanFaggotron December 21, 2023