pour la gloire 

It's simply another term for saying, 'Fuck it.' It is a French phrase that means 'for glory.' It can be used to peer pressure someone into chugging a beer, punching someone, talking to a girl, or virtually anything. Who doesn't want to do something 'for glory'? The best way to use it is to yell it before you do what you were pressured into. Example: (right before the beer chug) "POUR LA GLOOOOOIRE!!"

(driving)
Dude I: Dude, we scored some killer dope.

Dude II: Yeah, man... this shit is dank-a-licious.

Dude I: Shit! We're getting pulled over. Hurry up, and eat the bud, man!! Pour la gloire.

Dude II: POUR LA GLOOOOOOIRE!! (chokes, dies)

pour la gloire by Keef Moon December 18, 2009