A genre of highly stylised meme, particularly on
Instagram, where the
memes made are specific to the creators own life experiences, often related to mental health but overall tackle relatable taboos that people
don't like to talk about in real life.
Kim: Oh my God, Kourtney, have you
seen mom's new
Instagram page?
Kourtney: No, what about it?
Kim: It's full of weirdly specific starter packs and jokes about depression and her icon is Buttercup from PPG
Kourtney: It sounds like she's making niche
memes.