masstige

a thing that looks prestigous, but is available to masses

Calvin Klein underwear is masstige. Klein rules, but basically everyone can afford it.

by urmas January 13, 2004

mastige

London advertising word, possibly used further. Name given to an product which is seen as a prestige item which also has mass market appeal. Mostly used for electronic gadgets.

I-pods are the prime example.

by Cohosh March 29, 2005