When a character is doing something dumb in a horror movie that will probably result in their death. Not necessarily always ending in the characters death, though the danger of the situation is obvious to those watching.
"Did you hear Maria was exploring that abandoned house the other day?"
"The one that was owned by the serial killer?
"Yeah, she's totally Picking Lemons"
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.