"It's all about the moose" basically means that it's all about the logo/ brand and NOTHING else. The moose is the logo for Abercrombie. If it weren't for the moose, no one would give a shit. The moose is all that counts.
Girl #1: Hey did you get anything when you went shopping yesterday?
Girl #2: Yeah man, this shirt..
Girl #1: Oh..
Girl #2: Do you think it's ugly or something?
Girl #1: No offense... I don't like it at all.
..............
WAIT! is that a MOOSE i see?
Girl #2: Yeah dude, it's from Abercrombie.
Girl #1: OMG! I love your shirt! It's SO pretty!
Girl #2: Lol, it's ALL about the moose!
Girl #2: Yeah man, this shirt..
Girl #1: Oh..
Girl #2: Do you think it's ugly or something?
Girl #1: No offense... I don't like it at all.
..............
WAIT! is that a MOOSE i see?
Girl #2: Yeah dude, it's from Abercrombie.
Girl #1: OMG! I love your shirt! It's SO pretty!
Girl #2: Lol, it's ALL about the moose!
by runchi December 9, 2008
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it's all about the moose • it ain't all about the size of the boat, it's about the motion in the ocean • .9.The more others run this way and that preaching doom and gloom the more you must refuse to worry about what’s going on. Deep down you know it will all come good in the end, so start the weekend early and have yourself some fun.9. • it's all about meee meee meee • let's all just get a bong and toke about it • it's all gravy • it's all love • it's all dough • It's all g • it’s all good