On social media platforms like YouTube, this term commonly abbreviated as IVRs refer to engagement metrics, such as likes, comments and subscriptions. For creators, this type of engagement can lead to more dopamine in the brain, resulting in a rush of pleasure and validation for their work.
The way his subscriber count kept climbing was all thanks to those intermittent variable rewards; every notification felt like a little win!
by Emotional Cruiser September 22, 2025
Get the intermittent variable rewards mug.