The attribute of demonstrating integrity. One who is honest and forthright with people and doesn't kowtow to the whims of misguided broadcast/studio executives. see: Conan O'Brien.
Gee that Conan O'Brien sure is integritive and cares about the purity of his art form.
Nickname given to bales of marijuana thrown overboard or out of airplanes. Origin is reportedly from members of the US Coast Guard in the area of Southern Florida.