The theory that states that one judges a
guy/
girl's hottness by comparing him/her to those around them. This explains why one would think someone is hotter when
seen at, say a movie theater, than at school. There are fewer to compare them to.
Guy 1: Dude, that
girl that goes to your school is really
hot.
Guy 2: Naw, that's the theory of relative hottness. At school she's not that
hot.