The term "highlifing" is a play on "highlight" and "life", and refers to the process of manipulating your communication, digital identity, or social media presence to only show your most favorable moments, or make your appear to be something more than you really are.
He was highlifing his onlineidentity to make his life seem more exciting than it actually was.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.