ego surfing 

the act of searching the internet for one's own name or for information containing it to see what happens

how did ego surfing catch on?

ego surfing by The Return of Light Joker August 18, 2009

Ego-Surfing 

Continual, excessive monitoring of responses to one's own posts on an internet forum or blog. This behavior is motivated primarily by vanity, self-absorption and concern about one's own online image or reputation.

Jeff logs onto his favorite board each day and spends most of his time ego-surfing.

Ego-Surfing by Mick Jaegermeister July 23, 2006

Ego-Surfing 

Using a search engine to find references to oneself on the internet

I'm ego-surfing on google

Ego-Surfing by Egomaniac September 18, 2003

Ego-Surfing 

Searching the internet for things describing oneself; also using search engines to answer people's questions on forums in order to appear knowledgeable in the subject, unlike the dumbsh1t you really are.

Toxis must be an intelligent man.
No, he just uses ego-surfing because he's a twat.

Ego-Surfing by WhiteBoy88 December 28, 2005

Egosurfing 

Surfing the net for data or pages about yourself.

After 3 hours of egosurfing I'm having a bad case of the Dorito Syndrome

Egosurfing by Mudit January 31, 2005