1. "Barack Obama is a *community* *organizer*, which is like being Mayor without the responsibilities"
In the previous days, Rush Limbaugh had repeatedly railed against "
communist union *organizers* who claim to be part of your community," and "*Community organizers* like Jessie Jackson and Al Sharpton from the urban areas who want what they
call 'social justice' - meaning people like you and me get our wealth redistributed" Those who missed this or
even read a transcript without emphasis wouldn't pick up on the previously mentioned connotations or the hatred that had been carefully engrained in the words. The dogwhistle approach was wildly successful at stirring the
base without detracting from her
shiny new image.
2. A commercial was created portraying Barack Obama's achievements in an awed
tone and questioning how he did it, with the same font, background imagery, and
tone as the Left Behind movies. This casually portrays him as the Antichrist to those deathly afraid of an Antichrist, while not being picked up by anyone else. Dogwhistling to the fundamentalists is a strategy McCain has to use to keep his
base awake while not offending the rest of the country.