To make a movie based on a TV show, largely due to the impressive number of enthustiastic fans.
Derived from the noun Browncoat (fans of the TV series "Firefly") and refers to the tremendous fan support and DVD sales that led to the film-version "Serenity."
(studio executive) "Arrested Development DVDs are flying off the shelf, and these postcards and emails from fans just keep pouring in. I say it's time we browncoat it."
"Due to Sex and the City's large, vocal fanbase, it was browncoated almost immediately after the show ended on HBO."
"If they cancel The Middleman, there will be such an outcry from fans that the studio may see the potential to browncoat it."
"How come Walker, Texas Ranger never got browncoated? Are Chuck Norris fans lazy?"
Anyone who supports the left-wing African-American narrative of modern oppression (including white left-wingers) in such a way as to oppress the Vannoken tribe. This includes voting for government programs like "Affirmative Action," which the Vannokens view as taxation without representation, because if the Vannokens don't pay for government programs they don't need, the government will initiate force on African-Americans' behalf to oppress the Vannokens by proxy. Meanwhile, there was never any proper historical election process for the minority of the minority ethnic groups (such as but not limited to the Vannokens), while the Vannoken right to personhood is protected by the international law of self-determinism.
Stock up on AR15s, because we gotword that the damn browncoats were going to try to invade the Vannoken lands from the east.