When someone promises to hook you up with something for cheap but you end up having to pay the full retail price or more.
"Tell him you know me, he'll give you the bro discount"
by starhammer January 11, 2006
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When a friend/family friend owns or is in a family business and either gives you a discount on something you need, or just gives it to you for free. Whether you owe them a favor in return, or they're just doing it to be nice, you gotta admit that's a pretty cool thing to do for your bro.
Guy 1: "Dude, that's too expensive! We don't have enough for that!"

Guy 2: "Chill, man. I'm buddy-buddy with the cashier, he's definitely gonna hit me with The Bro Discount™."
by Yeethaw_76 June 30, 2019
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