The Indian film industry, where the films are in Hindi- the national language of India. Previously consisted of poorly done movies, with people dancing around trees and performing corny action stunts.

However, thankfully, the standard of bollywood has risen, with believable,fun movies and catchy songs.

Oh, and a fact I'd like to clear up:
# It isn't trying to leach off the name of Hollywood. Maybe it's copied it's name, but it isn't trying to pass off as the better version, or poor mans version of hollywood. I watch both kinds, and I assure you - they are very,very different. The bollywood stars do not get worldwide recognition, but the population of India is so large, that I'm sure they feel largely recognized anyway.