An effect to which, much like that of the Borat film, countless numbers of participants re-enact an Andy Samberg sketch or repeat a catch phrase from an SNL Digital Short. Participants are generally under the delusion that they are the first to have done such a deed and are there by the most original person ever. Symptoms include, but are not limited to, box penetration, salad mouth, sea farthiness, and premature ejaculation.

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