Pronounced with a subtle though harshblunt "R". Simply thus:
"WWWWWWRRRRRRRAAAAAATTTTTTTRRRRRRSSSSSS"
example:
hurhurhur: "hey guys..."
edman: "WWWWWWRRRRRRRAAAAAATTTTTTTRRRRRRSSSSSS"
everyone: CRACKS and points at the beast (literally homo sapien with bent grillmarked spine and muscualar torso; stringy arms; seemingly endless abundance of crap gags)
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".