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The real cost 

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Commercials of skin falling off from smoking to scare little kids into not smoking. Makes it look like smoking and vaping are gonna kill you.
“Hey, do you remember those the real cost commercials where that girls skin would fall off in the convenience store
Friend: “Yeah, that was hella scary
The real cost by Bruvbruvbruv February 8, 2020
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The real cost 

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A stupid anti tobacco campaign that uses annoying and disgusting ads to scare kids. Some ads are so disturbing like the one leaves and the delivery one that give people nightmares. Their ads are unskippable and annoying. Their ads are seen on tv on channels like USA network during wwe shows, teen nick, adult swim, fxx, Fox, and mtv. Their ads are hated that people smoke and vape out of spite of them. They must be stopped now.
Me: imma go watch some tv
Commercial break: science class ad from the real cost
Me: oh not again *runs like hell out of the room immediately*

The real cost 

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Some stupid anti-smoking company that releases ridiculous ads on smoking/vaping using cgi transformers/dinobots, skin falling off, wooden teeth.

Basically it’s bullshit
Karen: What are you doing smoking in my neighborhood, go look at The Real Cost and educate yourself!

Jake: Ma’am this is an inhaler

The Real Cost Vaping Ad

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If you vape you could be inhaling toxic metals into your lungs. To show how scary that is we made a metal monster! (Wilhelm Scream) But nothing is as scary as the facts. Vaping can deliver toxic metals like nickel and lead into your lungs. That’s metal, in your lungs!
Person 1: What's the worst YouTube ad?
Person 2: The Real Cost Vaping Ad
More from Urban Dictionary

Pink Cloud

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12 step recovery jargon referring to someone new who talks about how great life is, now that they're sober. Usually meaning that the person is out of touch with reality.
The new guy seems pretty happy for a dude who has no job, no money and no family. He must be on a pink cloud.
Pink Cloud by toniwithaneye November 24, 2006
Word of the Day on August 18, 2026

Dotard 

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An aging individual who has long lost the ability to make rational sense.
That dotard is going to get us all blown up, if he doesn't calm down .
Dotard by anonymous September 22, 2017
Word of the Day on August 17, 2026

Chancla

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The deadliest weapon known to a Latin kid; a flying slipper/ flip-flop.
My mom hit me with a chancla.
Chancla by TardisBae October 31, 2014
Word of the Day on August 16, 2026

Striver 

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The striver is an interesting phenomenon that is seen across college campuses. In essence, the striver is an over-achiever who comes from a working or middle class family. He may be an immigrant. He may have been a slacker in HS who was "born again" into an academic wunderkind. Or he may just be an over-achiever who is keeping at it.

The striver is willing to sacrifice his social life at the expense of Phi Beta Kappa and Summa Cum Laude. The striver is the guy who stays at the library long after you are gone. The striver is the guy who takes 30 credits/semester and considers anything below an A/4.0 failure. The striver doesn't work on campus, he is too busy finding ways to pad his resume instead of working retail or workstudy. The striver lets his grades pay his education by applying to ten scholarships a year.

The striver is a future Soros/Fullbright/Rhodes/Gates/Marshall/etc. fellow. The striver lives to study. For the striver, their fun comes from the rewards they expect to receive in return for their diligence. Be it Law School, B-School, academia, or politics. The striver seeks to find the American Dream through academic success.
Anthony was a striver. He transfered from a TTT to an IVY and graduated in 2 years. He studied his ass off and went to Penn Law. He got a Biglaw offer. But lost it all because of an unmoderated mesasgeboard.

Successful strivers:
- Barack Obama
- Harold Koh
Striver by URM Striver January 3, 2009
Word of the Day on August 15, 2026
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