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The Pierre Effect 

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Pronunciation: pjɛʁ ɪˈfɛkt

A well known term in the F1 community for the effect brought to people by a person wearing his hat backwards.
The effect is named after the French Formula 1 driver Pierre Gasly. Who started the trend by his way of wearing hats backwards to races. The effect describes best as going from normal good looking to making peoples palms sweating, hearts beating, making them swoon and go "HOLY MOLY HE IS HOT".
All in terms by just simply conducting the art of turning your hat around and wearing it backwards.
Why do I find men wearing their hat backwards so good looking? Oh, it's the Pierre effect.
The Pierre Effect by itsmiaregine December 28, 2021
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