Style over substance 

When someone or somethings aesthetic and perceived value, mask the lack of content and depth of character.

A- Did you see Dave’s post on Instagram the other day?
B- No
A- Its just him sat there in his car looking off into the distance flashing his fancy watch and designer clothes with the hashtags Range Rover, Burberry, Rolex. And he only went and sponsored the post.

B- That’s style over substance for ya.

Style over substance by FannyMallet81 January 27, 2022

style over substance 

1) a.k.a "first shoot then draw target"
a.k.a "first sell than produce"

That's pretty much how this world works.

Some asocial geeks and geniuses invent things and stuff, than comes some Steve Jobs or Bill Gates that calls himself "King of geeks", doing pretentious face, poses and phrases and basically "selling" the "style of geekiness" to the general public. That's because for the general public the "substance" is not interesting cause it's complex and takes time to understand, while "style" is interesting cause it's quickly pleases eyes and ears while engaging your own imagination about yourself in this world.

2) Just the same thing as pictured above, but specifically in movies. Pleasing eyes and ears instead of telling interesting story.

1)
X: Hey, look at my new Marvel shirt, while i'm pasting some famous quotes from smart people to my Facebook.
Y: You wont get smarter by doing this. That's just style over substance.

2)

X: Wow, I just saw new Tarantino movie. It's so cool, was so violent and fun. Tarantino is great.
Y: Violent and fun? Why you don't watch crime news and get fun?

X: You don't understand, it's Tarantino, it's his style, he should be so.
Y: More like "style over substance"

style over substance by gigabyte46 September 19, 2016