1) a.k.a "first shoot then draw target"
a.k.a "first sell than produce"

That's pretty much how this world works.

Some asocial geeks and geniuses invent things and stuff, than comes some Steve Jobs or Bill Gates that calls himself "King of geeks", doing pretentious face, poses and phrases and basically "selling" the "style of geekiness" to the general public. That's because for the general public the "substance" is not interesting cause it's complex and takes time to understand, while "style" is interesting cause it's quickly pleases eyes and ears while engaging your own imagination about yourself in this world.

2) Just the same thing as pictured above, but specifically in movies. Pleasing eyes and ears instead of telling interesting story.

When you eat dirt for the first time and leave your family to build a shack in the woods