The term coined by Sadagopan Singam refers to the self reinforcing ecosystem of research firms, consulting companies, analysts, and influencers that shape and often amplify corporate narratives - especially around emerging topics like GenAI, Digital Transformation,ESG and Innovation Strategy etc. It represents how these players mutually benefit from creating frameworks, maturity models, buzzwords, and “thought leadership” which companies feel compelled to adopt, often without sufficient diligence or grounding in real business impact!
The strategy industrial complex thrives on fear based messaging - if you are not on the latest trend, you are behind - creating a self sustaining demand for playbooks and advisory services!
by Sada123 July 23, 2025