Selling your company to Microsoft without any regard for your customers. The company Mojang did this with their IP Minecraft - a voxel-based open world game that had a huge number of players.
Skype Pulled a Mojang a few years ago. Now, their client is absolute shit

To Pull a Mojang you have to be a heartless bastard of a CEO.
by Winter Charm September 17, 2014
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1 When you give your children their birthday presents in two-installments over the course of 8 months.

2 When you taunt your children with birthday presents two, often three years before you intend to give them their birthday presents.
I was totalling 'Pulling a Mojang' on my kids the other year. I told them in the fall of 2019 they were getting their coolest birthday presents ever. Too bad they don't know they're actually getting them in the winter of 2022.
by mojangdetractor81 October 18, 2021
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