Memopoeia

The quality or capacity of generating or spreading memes; formed on analogy with mythopoeia.

Related words: memopoeic (adj.

Some shows, like Seinfeld, are really memopoeic. It has produced a lot of memes. It has high memopoeia

Only the youth understand the truly memopoeic potential of social media. This memopoeia can confusing for older people.