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Mainstreamisation

Mainstreamisation is the process of bringing something—an idea, practice, technology, or group—into general acceptance, making it common, popular, or part of the accepted "mainstream" of society, often involving adoption by large numbers and the like.
The Mainstreamisation of anime into American popular culture was a gradual one which only grew stronger by the mid 2000s and beyond.
by Snapper2001 January 2, 2026
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