To have a person build up your
excitement around an item or event, then have that same person,
usually subconsciously, switch it at
the last moment.
Him:
That place there has the best
fried chicken in town! We should eat there.
You: Yes, that sounds amazing. I love
Fried Chicken!!!
Him: Oh...but I can't today, because I on a diet. Let's grab a salad.
You: Damn it, I hate being levined!