Derivative of "keep it gangsta". The shortened "keep it" is usually said in either a quick burst (not unlike Sagat from Street Fighter II when he yells "Tiger!"), an exaggeratedly high pitch/white voice, or a low and hushed half-serious voice to emphasize the "solemn" trust given to the other person to "keep it (gangsta)" despite all the opposition one may face.
This phrase's originated as a satirical jab at white people who try to "keep it gangsta" as well as those in the genuine thug subculture who are sincerely concerned about "keeping it gangsta".
K-Fed: "Whatcha think 'bout my newCD, yo?!! Yeeea!"
To keep secret or private; possessing information or material that is confidential, only to an individual or select few, and must remain that way.
Popularized in late 2020 Western New York during the COVID-19 pandemic.
I don’t think we should tell Anthony about this. He has never been able to keep it on the butthole with anything. If I know that guy, he will tell everyone and their mother.
To not let anything bother or deter you from your main objective/goal. Remain true to yourself and your values. Lead, teach, guide and never follow behind another.
Follow these simple steps: Pray, Laugh, and You’ll Enjoy Reality
When you feel that you can’t go on, look in the mirror and remind yourself to Keep ItPlayer.