The process of using incorrect but more attractive stats on a dating profile in order to get more hits. This phrase was used by Lester on NBC's TV series, Chuck (Episode 214, "Chuck Versus the Suburbs"). The concept can also be seen in Brad Paisley's hit song "Online".
I'm 5'4" and weigh 425 pounds... but you should see the hits I get on eHarmony. With the internet hotness conversion factor, I'm now 6'5" and I have abs of steel.
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”