Icing" -- or "getting iced" -- is a frat star drinking game. The rules are simple: If a person sees a Smirnoff Ice, he or she must get down on one knee and chug it, unless they happen to be carrying their own Smirnoff, in which case they can "ice block," or refract the punishment back onto the attacker. In order to dupe people into stumbling across the beverage, participants have devised creative ways of presenting them with Ices, like strapping the bottles to the backs of dogs or burying them in vats of protein powder.

Briefly, "the realization that each random passerby is living a life as vivid and complex as your own." Originally from the Dictionary of Obscure Sorrows, which has a lot more beautiful neologism definitions like this you might enjoy.

during a hockey game, usually a technique, when the puck is shot from a team's defensive side of the ice past the opposing team's goal line, wich results in a penalty if the puck is then touched by a player instead of a goaltender.

(Verb)
To ignore or exclude someone.

1. The act of shooting someone at gun point and killing them.

2. The act of giving a duece duece smiroff ice to an unsuspecting soul and then they proceed to get on one knee and chug with the opposite hand in the air pointed up while you drink the bottle in its entire amount at one time.

An act contrived by Smirnoff (due to piss poor sales) and carried out by tools, douche-bags, and high school band members; whereas one "bro" presents an unsuspecting person with a Smirnoff Ice and he HAS TO DRINK IT....(and get this) ON ONE KNEE! Hysterical!

To give a young lady a coating of fresh, sticky man paste.