This person has exceeding normal levels of douchiness and gone to the upper limits of douchedom. This person is almost laughable because of the extreme amounts of doucheocity he or she displays.
Guys with balls hanging from his truck is hevay on the douche. People with personalized license plates are heavy on the douche. Guys who wear gold chains are heavy on the douche.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".