Hallmarketed

When a subpopulation that had not previously been considered a significant target market has a section of the Hallmark card display rack devoted to it. i.e. half - sibling birthday cards, and foster child anniversary charms.

I was surprised to find a section of Nurse's Week cards at Walgreens, and realized that we'd been Hallmarketed.

by RANTmaster SD March 31, 2015

Hallmarked

The process under which a person is transformed from a skeptical, Scrooged, hater of all things sappy, into a lover of serendipitous, spontaneous, acceptor that sappy has a place in their life with the person they love. This process is very much like a Hallmark movie, and he loves her very much.

It didn't take Scott long to become Hallmarked once he met Rebecca.

by Solid Oak July 30, 2016