A forced meme by the Nostalgia Critic that fanboys spew as if it's funny.
LOL FRYING THE COKE IS AMAZING, DOUG IS A COMEDIC LEGEND! - Deranged TGWTG Fanboy
by Guru Larry June 17, 2011
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The ultimate in awesomely and laughably implausible. Coined by the Nostalgia Critic, Doug Walker, in his review of "Double Team", referring to the death scene where Dennis Rodman is saved by blocking the flames using a Coke machine.
With all these explosions and all this fire, it's hiding behind a Coke machine that saves the day! You've heard of jumping the shark and nuking the fridge, well, this is frying the Coke!
by TGWTGFan92 April 27, 2011
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Something that is awesomely and laughably implausible.

See "Jumping the Shark" or "Nuking the Fridge"
George Lucas used to be a credible director and writer until he started Frying the Coke.
by The Xerox Machine April 21, 2011
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Phrase:

A situation in a movie wherein the protagonist(s) are saved from a normally unsurvivable situation by covering themselves, ducking behind, wearing, or using a product that has been shamelessly plugged into the scene.

The phrase originates from Doug Walker's (of thatguywiththeglasses.com fame) Nostalgia Critic review of "Double Team"(1997) a film starring Dennis Rodman, Jean-Claude Van Damme and Mickey Rourke. Directed by Hark Tsui.
The scene that inspired the phrase originates from the film "Double Team"(1997) Wherein the main protagonists of the film are saved from a colossal explosion by ducking behind a Coke (Coca-Cola) vending machine. Hence "Frying the Coke"

Alt: "I hate when they Fry the Coke in a movie, it's just stupid."

Alt 2: "They sure Fried the Coke in that one."

Alt 3: "I wish Hollywood would stop Frying the Coke and just focus on the damn movie."

Potential alternative examples comes from the films: Evolution (2001): Wherein Head and Shoulders Shampoo saves the world from aliens
Jurassic Park (1993): Wherein one of the main protagonists uses a Unix OS to lock the door to the main control room stopping a Velociraptor from entering.

The phrase is very akin to "Nuking the Fridge" but with the addition of product placement.
by Octopu5 April 20, 2011
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When you have to go out in such a bang, you lift your foot off a mine, setting off a huge explosion while a tiger attempts to eat you, and the only thing saving the two main heroes, a cyber monk, and the baby one of them is holding, is a Coca Cola machine. Is currently being created into an Internet Meme
Nostalgia Critic: There was "Jumping the Shark", "Nuking the Fridge", Ladies and Gentleman, now you have "Frying the Coke"!!
by Yakurenazea April 20, 2011
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A ridiculously epic happening.
(Usually after a period of blandness)
That movie is totally frying the coke with that fight scene with land mines, a tiger, Dennis Rodman and a baby!
by Thoth Gamer April 21, 2011
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This is a reference to the movie review of "Double Team" by the Nostalgia Critic, where Coca Cola was used as a gratuitous product placement to save the protagonists from a large explosion. It is used to signify when product placement is used to help the protagonist in a sticky situation.
The use of "Head and Shoulders" shampoo in the movie "Evolution" was a blatant Frying the Coke moment.
by MZA-Tesla April 25, 2011
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