Dark Marketing
The highly secretive psychological marketing science whereby accesses is gained to the subliminal areas of the object (consumer) brain where decisions are heavily influenced. Dark Marketing is by its nature dark (hidden) because it would be much less effective or even completely ineffective and potentially extremely negatively received if the object would know its true meaning. An example of this are catwalk models who do not smile while walking during a fashion show. When asked why, the official answer given by the fashion designer is that one should pay attention to the clothing, not the model. That is a diversion. The true (dark) reason is interest in the brand and sales increase when models present themselves with a more seductive face. If the fashion designer would explain the reason correctly it would not sound noble and could potentially harm the company’s potential to sell product. Dark Marketing is not in itself bad or negative, however one is at an advantage when one can spot it.
Dark Marketing is used when a company explains the official meaning of its logo when in reality it means something else.
Dark Marketing by WorldWantsPlastic January 9, 2018
