Toby Keith appeared on the the Colbert Report and later that week his new album was number one therefore he received the Colbert Bump.
by hallway kun June 22, 2007
The positive boost in sales or votes received by people who are guests on Comedy Central's The Colbert Report.
After appearing on The Cobert Report, the previously unknown candidate got the Colbert bump and pulled ahead in the polls.
by Angela Carrington June 14, 2007