To redefine an existing word to maliciously suit a personal agenda. To
twist or misrepresent a situation's meaning to fit a
shady narrative.
Done by apologists and revisionists.
When trying to sanitize a word with
bad meaning:
"Just to claritafy, there is such a thing as good Machiavellian.."
"Just to claritafy, I
don'
t want to rain on your parade, but we need more scientists and less lawyers.."