Someone - usually a business owner - who wastes time obsessing over their brand design (logo, font, colours, etc), rather than focusing on tangible growth leavers to scale their business.
by JoeLogo March 06, 2025

When a business owner wastes time obsessing over their companies branding (e.g. logo, fonts, colours) rather than focussing on simple levers to grow sales.
by JoeLogo March 06, 2025
