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when a company convinces its employees that it is the greatest brand ever
brand washing often occurs on your first day at a new job when your new employer makes you watch endless induction videos and presentations telling you how great the company is.
by jimbot123 February 02, 2011
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Brand washing occurs when a company gets involved in something "positive" just to be perceived as a good entity di per se.
"Their commitment with the Red Cross is pure brand washing"
"They're supporting the Green Peace summit as a brand wash"
by Dott. M June 12, 2018
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